By David Brough
ISTANBUL, Turkey – Turkey‘s leading jewellery trade group targets doubling exports over the next two years by planning new events and stepping up marketing initiatives.
Turkey’s Jewellery Exporters’ Association (JTR) aims for the country to deliver 15 percent of world jewellery exports by value, up from 6-7 percent now, JTR Board member Ceyhan Hosgor said.
“We are planning to take the concept of trade shows like Jewellery Antalya (whose second edition took place in Antalya in January) and export them to other centres such as Singapore and Egypt,” he told Jewellery Outlook in an interview, speaking at Istanbul Jewelry Show.
Ceyhan Hosgor (wearing tie) with Jewellery Outlook Editor David Brough
Attendance held up well at Istanbul Jewelry Show (March 24-27) despite a plunge in Russian visitors and the absence of Ukrainians due to the war, he added. East European visitors were also sharply down due to uncertainty caused by the conflict.
Before the war, Russian and Ukrainian visitors together accounted for around 10 percent of visitors to Istanbul Jewelry Show, Hosgor said.
In recent weeks, JTR had stepped up a marketing campaign to potential buyers in the Americas, contributing to a high turnout by visitors from the United States and Latin America at the Istanbul trade event.
Middle Eastern visitor numbers have held up at the Istanbul show, Hosgor said.
JTR sees Asia’s consumer base as offering huge potential for Turkish jewellery exports.
The key strengths of Turkish manufactured gold jewellery, are rapid, adaptable and competitively priced mass production spanning 9 to 22 K, using the latest technologies, Turkish jewellers say.
Istanbul Jewellery Show, staged twice a year by Informa Markets, and Jewellery Antalya, organised by JTR annually, are conduits for Turkish exports mainly of gold and silver jewellery, as well as gem-set jewellery and machinery.
JTR Chairman Mustafa Kamar