By David Brough
ANTALYA, Turkey – Turkey’s jewellery exports to the United States have the potential to double in the next two years because of the strength of the market and the high quality and adaptability of Turkish production, a senior industry executive said.
The U.S. market, a leading destination for Turkish jewellery exports, has been resilient during the pandemic and is seen as a top priority by Turkey’s Jewellery Exporters’ Association (JTR.)
“There is much room to grow in the United States. Turkish jewellery exporters will be exhibiting at the JIS Spring show in Miami Beach in March. We can double exports to the U.S. (in value terms) in two years,” Ceyhan Hosgor, Board Member of the JTR, told Jewellery Outlook in an interview on the sidelines of the Jewellery Antalya trade event.
“This opportunity is opening up for Turkish companies.”
Mr Hosgor spoke of a trend for strong purchases by U.S. consumers of jewellery during the pandemic because they were spending less on travel and eating out and because they found reassurance in owning a piece of precious jewellery.
Turkish exporters, who manufacture gold, silver, diamond, gem-set and pearl jewellery, reported a successful performance at the JCK show in Las Vegas last year.
The Turkish industry’s strength in production, flexibility, delivery and price would drive opportunities in the world’s largest economy, Mr Hosgor said.
Visitor numbers to the present second edition of Jewellery Antalya, which runs until January 11, 2022, were up around 65 percent compared to the first edition of the trade event in 2020, reflecting a buoyant requirement by retailers to restock after achieving strong sales in the festive season.
Buyers came from around the world, including the Americas, the Middle East and Europe, with a few cancellations due to Covid, Mr Hosgor said.
The proximity of the postponed Vicenzaoro and the Istanbul Jewelry Show to each other in late March 2022, may encourage some long haul visitors to remain in Europe to attend both events, he added.