INTERVIEW – Vicenzaoro January will be a showcase for trends in the new season

0
84

Vicenzaoro January, the first top international jewellery and gemstones, machinery, watches and accessories trade fair of 2023, taking place from January 20-24, has been branded “Discover More”, reflecting its importance as a showcase for trends and design directions in the new season, Marco Carniello, Group Exhibition Director Vicenzaoro – IEG, tells Jewellery Outlook Editor David Brough.

Marco Carniello

Marco Carniello

Marco, the planned January edition of Vicenzaoro uses the branding “Discover More”. What does this mean?

“Discover More” is an invitation to explore the design and market trends that will influence the new season, thus will be at the heart of Vicenzaoro January. The show is recognized among international fairs for its role as a “trendsetter”, thanks also to the contribution of Made in Italy renowned creativity and know-how. But most of all, because it has established itself as a pivotal hub for world jewellery trade: not only for business opportunities and trends inspiration, but also as a cultural and networking hub.

Vicenzaoro is a “not to miss” event for the professional community that needs to stay open to innovation and experimentation and always “discover more”.

FOTO DI CASTALDI, NELLA FOTO: VicenzaOro

What will the show offer? What variety of goods will be available?

Thanks to the concept of the “Jewellery Boutique Show”, Vicenzaoro January is the only B2B event representing the best expressions of the sector along the entire value chain. With over 1,300 exhibiting brands, buyers and visitors will find high-end and gold jewellery, all of Made in Italy production from the main national manufacturing districts and product previews from the leading international companies, components and semi-finished products, diamonds, precious and coloured stones as well as services, visual merchandising and packaging. T.GOLD, number one international showcase for innovation, held concurrently, is showcasing the most advanced technologies for production and processing.

The contemporary watchmaking supply chain is debuting thanks to the new TIME community, while vintage watches and jewellery are staged at the fourth edition of the VO Vintage B2C market place.

FOTO DI CASTALDI, NELLA FOTO: VicenzaOro
FOTO DI CASTALDI, NELLA FOTO: VicenzaOro

Why should retail buyers travel from around the world to attend Vicenzaoro January?

Retailers from all over the world are welcome to Vicenzaoro. It’s the place to be if they want to discover more jewellery designs and trends from the leaders of the industry, discuss the main topics influencing the sector (such as market evolution, sustainability, training), grow their international professional network, acquire innovation and be inspired by the most appreciated experts, opinion leaders and influencers being the protagonists of an intense program of seminars.

Is Vicenzaoro January important for identifying jewellery design trends? Do the top exhibitor brands lead the way in setting key trends?

Being the first trade show of the year and “the show of trends”, leading Made in Italy brands and international maisons chose Vicenzaoro January to present their new creations. In particular luxury jewellery brands from the ICON community, as well as contemporary jewellery exhibitors of the LOOK community, and the most sought-after designers in The Design Room, featuring creative and original proposals.

What will T.GOLD offer? Is the machinery show a market leader? Where is T.GOLD located relative to the main exhibition area?

T.GOLD is the most important international exhibition of advanced technologies for the jewellery industry and is back with an expanded offering: +10% exhibition space to host even more top jewellery industry players and showcase an even larger range of technologies.

Over the 5 days of the exhibition, held in Hall 9 (a free shuttle service connects the hall at VO main venues and takes only a few minutes), buyers will be able to review innovations in six macro-categories: casting, mechanical processing, digital prototyping and production, finishing, refining and recovery, bench tools and materials. The strong representation of the Made in Italy excellence, along with the very best from the international panorama, makes this an unbeatable occasion for jewellery companies to finetune their value chain with the highest quality suppliers and the most innovative technologies, thus growing their own competitiveness.

What and when is VO Vintage? What kind of goods will be presented? Who should attend? What are your plans to develop VO Vintage?

The fourth edition of VO Vintage, Vicenzaoro’s marketplace for fine vintage watches and jewellery, will be staged from Friday 20th to Monday 23rd January (one day more than previous editions) in an exclusive and reserved area of the Vicenza Expo Centre, Hall 8.1, on the first floor of the main entrance hall.

The event is open to the public and, of course, to professional visitors attending Vicenzaoro: they will not only be able to purchase unique and valuable pieces, but also negotiate with the best dealers, keep up to date with experts on sector topics and trends, and take part in a fairly packed program of technical training, seminars and interviews.

IEG’s format is becoming increasingly popular among watch lovers, timepiece collectors and vintage jewellery enthusiasts as it offers opportunities to deep dive into watchmaking trends and culture.

On the one hand, we expect this show to increase the number of international exhibitors, on the other, to intensify its level of experience, becoming more and more attractive to younger generations of collectors and implement interaction within its community.

In what new directions is Vicenzaoro developing?

Our efforts are focused on delivering to the industry the best trade event in terms of business opportunities, professional training, deep inspirations, cutting edge innovation, valuable relations and reliable information.

Italian Exhibition Group’s efforts are aimed at improving the level of service for exhibitors, buyers and visitors, so that their visit to Vicenzaoro is increasingly effective and efficient. This involves actions at different levels: from increasing the exhibition offer to improving the representation of the entire supply chain, up to the ability to attract the best buyers in the world and offer the industry’s thought leaders the most coveted platform to build innovation.

Finally, if visitors are debating whether to attend Vicenzaoro or another show, why should they attend Vicenzaoro?

Vicenzaoro is an original unique format: is the first show in Europe in terms of numbers of exhibiting brands and representativeness of the entire supply chain.

With all the Made in Italy that sets trends in the world and the best of international jewellery, it’s a must for buyers, who can focus on business both in and outside the venues thanks to special services set to welcome them in Vicenza and optimise their visit.

can rely on Italian Exhibition Group’s organization, accommodation and travel solutions, specifically dedicated to reduce waiting times and promote networking opportunities.

The Jewellery Golden Cloud online platform maximises business matching between exhibitors and operators before, during and after the show. And outside the halls, the extraordinary historical, artistic, cultural and food heritage of the city of Vicenza and the Land of Venice make the Vicenzaoro experience truly unique.

FOTO DI CASTALDI, NELLA FOTO: VicenzaOro