BR Designs plans retail expansion in India
Dilip Shah, BR Designs, Surat, India
SURAT, India, January 9, 2011 – BR Designs, the title sponsor at the Sparkle 2011 diamonds trade fair, plans to expand its retail outlets in 2011 to take advantage of soaring demand for diamond jewellery in India, its owner said.
BR Designs, which has won numerous awards in India for its jewellery designs, currently has three stores in Surat, India’s diamonds capital, and intends to open showrooms in Mumbai, Ahmedabad and Jaipur.
“The retail market in India is too good! Everybody is eager to buy.” Dilip Shah told Jewellery Outlook in an interview at Sparkle ’11, which takes place from January 6-9, 2011.
“Indian buyers used to go abroad because they weren’t getting a good finished quality of goods in India. But now we are making such good jewellery in India that there is no need to go elsewhere.”
Shah said he believes that Sparkle has great potential to become a leading international jewellery trade fair, because Surat has good infrastructure, a vital presence in the diamond world, and the event is well-organised.