Israeli Diamonds to have big presence at Hong Kong show
Ramat Gan, Israel, August 29, 2012 – The Israel Diamond Pavilion will be one of the largest pavilions at this year’s September Hong Kong Jewellery & Gem Fair, to be held September 19 – 23, 2012.
This year’s Israel Diamond Pavilion, organized by the Israel Diamond Institute Group of Companies (IDI), will feature 90 companies. There will also be 20 additional Israeli companies exhibiting in various locations throughout the show.
Due to limited exhibition space, IDI was not able to meet the overwhelming demand by Israeli companies to participate in the September show, leaving a waiting list of 20 companies.
The September Hong Kong show is a key event on the IDI yearly calendar.
To maximize exposure, IDI will again be sponsoring the show’s opening reception.
In addition, this year IDI will also be partnering with Jewellery News Asia as a major sponsor of the newly launched JNA Awards, which will culminate in a ceremony and gala dinner at the Ritz-Carlton Hotel in Hong Kong to coincide with the show.
The Israeli Diamond Industry sees Asian markets, led by Hong Kong, as the most important growth area for Israeli diamonds.
Hong Kong is today Israel’s second largest market for polished diamonds after the United States, representing close to 30 percent of Israel’s total polished diamond exports.
The September Hong Kong fair is one of the most important trade shows for reaching Asian markets, especially since it comes before the important buying seasons of Christmas, Diwali and the Chinese New Year.
The Israel Diamond Pavilion will be located in Hall 7, 9 and 11 of the Asia World Expo. IDI will have an image booth at the heart of the pavilion to provide information on the Israeli Diamond Industry and help guide buyers through the pavilion.
An online mini-site enables buyers to visit the pavilion virtually before the show. It includes a map with contact details of Israeli exhibitors.
IDI Chairman Moti Ganz said that IDI was encouraging Israeli diamond companies to develop trade with Asian markets.
“We see Asia, with Hong Kong as its gateway, as a vast and largely untapped market for diamonds. There is great wealth and a huge demand for luxury goods, including gold and diamond jewelry,” he said.
“Israeli diamonds are being very well received. There is tremendous potential for growth in these markets and we have only begun to scratch the surface.”
IDI Chief Marketing Officer Nissim Palomo said that the institute was actively promoting efforts to enhance Israeli Diamond Industry trade relations with the region.
“We are participating in three trade shows in Hong Kong and a show in Shanghai,” Nissim said.
“Our representative office in Hong Kong assists Israeli diamond companies to bridge cultural and language gaps and advises them on business opportunities. In addition, our portal sites in English and Chinese promote direct ties between Israeli and Asian companies.”
