J Lo charms social media followers with Endless Jewelry collection
March 14, 2015 – Endless Jewelry was given a global boost when its co-designer and ambassador Jennifer Lopez took to Twitter and Instagram (@jlo) to proudly show off her bracelet designs for the Jennifer Lopez Collection by Endless Jewelry.
Within hours of Lopez sharing the image of her Anthracite and Creme bracelets on Instagram, the post had received more than 154,000 likes. On Twitter, the same post was retweeted 500 times and favourited 1,200 times.
For Endless Jewelry, this translated as a worldwide boost in social media followers, with more than 12,000 new likes on Facebook and its Instagram followers doubling in just a few hours.
The global actress, singer and fashion icon was revealed as Endless’ ambassador and designer in 2014, launching the Jennifer Lopez Collection by Endless in August. The collection was an instant success and is now available in more than 3,000 stores globally.
Jennifer Lopez said of her collection for Endless: “My new exclusive Endless Jewelry line is designed to be fun, festive and elegant. With this collection, you can express your personality through our bracelets and charms. The possibilities are endless.”
The SS15 Jennifer Lopez Collection by Endless Jewelry was unveiled in the UK in January, with two new metallic leather bracelets in Anthracite grey and Creme, and 42 trendsetting new charms.
The Jennifer Lopez Collection now includes a total of five leather wrap bracelets and 104 charms, with Jennifer herself involved at each step of the design process.