Jennifer Lopez and Endless Jewelry Enter Exclusive Partnership
August 2013 – Endless Jewelry and Jennifer Lopez have announced that they have entered into a long-term partnership to introduce a line of bracelets and charms bearing the JENNIFER LOPEZ trademark: Jennifer Lopez Collection by Endless Jewelry
Endless Jewelry is known for its wide range of colourful bracelets and classic charms, which have swept through the markets in Europe and the USA.
Endless Jewelry, with its affordable luxury jewellery line and broad appeal, has broken into new territories at a record pace and in just 14 months established itself in more than 20 countries with collections available in over 3,000 shops in Europe alone.
Jennifer Lopez is one of the biggest superstars on the planet, known especially across the globe for her artistry, beauty and style.
Now Endless and Jennifer Lopez are joining forces to introduce a brand new collection of fine jewellery, unique bracelets and charms, all reflecting the glamour of Jennifer Lopez and the quality of Endless Jewelry.
The collection will be available exclusively in fine jewellery shops across Europe in September.
Jennifer Lopez said: “My exclusive collection with Endless Jewelry embraces the attitude
of being fun and elegant at the same time.
“It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves.”
The CEO of Endless Jewelry, Jesper Nielsen, is thrilled about the agreement:
“Endless Jewelry is all about fun, positivity, colours and being yourself. We offer women a way to personalise her jewellery choices by letting her mix and match designs to stand out from the crowd.
“Jennifer Lopez’s extraordinary style and charisma perfectly represent the collection. We are proud and delighted to be in this long-term relationship with Jennifer Lopez.”
