Jewellery & Watch Birmingham boasts exciting seminar content


Jewellery & Watch Birmingham boasts exciting seminar content

BIRMINGHAM, England, December 1, 2013 – An impressive line-up of industry experts will host the seminar programme for the next edition of Jewellery & Watch Birmingham. Organised by i2i Events, the show will take place from 2-6 February 2014 at Birmingham NEC, where the speakers will be joined by over 700 jewellery and watch brands.
Across the five days of the show, leading experts will be offering their valuable insight on everything from the latest trends to insightful business strategies, ways to expand into online markets, and opportunities to enhance sales for independent retail stores.
Jewellery & Watch Birmingham boasts exciting seminar content

Among the names confirmed is Babette Wasserman, CEO of her eponymous brand, who will be discussing the business of retail alongside Alan Frampton, Marketing Director of Cred Jewellery.
As well as sharing their own experiences within the market, they will offer advice on how to grow your business and different approaches to marketing and PR.
This will be discussed further by Sarah Carpin, Director of CMJ Media, who will explore modern jewellery marketing and how to generate the best return on investment through the use of marketing, PR and social media.
Offering advice and support for newcomers, a panel of professionals will share the ins-and-outs of breaking into the business of watch retailing, and how best to incorporate watch brands into jewellery collections.
The panel will consist of Lloyd Amson, Director of Watchfinder; Tom Milner, Director of Tustains; and Rebecca Struthers, Director of Struthers London.
From watches to jewellery, Simon Rainer, Director of the British Jewellers Association, will speak with established retailers about entering the jewellery market.
With tips on how to set up a jewellery business, to the designs and customer base behind the business, the discussion is not to be missed by those looking to start up in retail. With an admired career in the industry, Nicholas King, Creative Director and Founder of jewellers Nicholas King, will also be sharing his insider knowledge.
Wesley Suter, Managing Director of Steffans Jewellers, will be holding a retailer’s guide to timeless classics, with a look into the world of pre-owned watches.
The seminar will include pointers on brands to look out for, servicing and repair regulations, and how to best market and sell pre-owned watches in-store alongside other collections.
For all the latest trends for next season, Laura McCreddie, Editor of Retail Jeweller, will be sharing her top jewellery picks through design, colour and style; while Michael Allchin, Director of Birmingham Assay Office, will provide an analysis of market trends and key considerations to help inform buyers.
Further inspiration will be demonstrated on trend-led catwalks, taking place three times a day across each day of the show.
From the jewellery to the store, Katarina Hutchinson, Visual Merchandiser for Links of London, will share her tips on visual display, store layout for seasonal occasions, and how to maximise on stores’ potential.



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