Jewellery & Watch Birmingham selects piece from Rachel Galley’s Enaki Sun collection as “hero” image
BIRMINGHAM, England, December 7, 2013 – Jewellery & Watch Birmingham has chosen a piece designed by Rachel Galley to be to be used as the “hero” image for its marketing campaign ahead of its February 2014 show.
Contemporary jewellery designer Rachel Galley, who will be exhibiting her eponymous brand at the show at Birmingham’s NEC from February 2-6, 2014, is best-known for her signature lattice work and has won several awards for her designs.
In 2012 Galley was crowned Retail Jeweller’s Catwalk Jeweller of the Year 2012 for her Enaki Sun necklace. This is the same piece which Jewellery & Watch Birmingham then selected to feature in the “hero” image across all their marketing campaigns in the lead up to the forthcoming show.
According to Galley, the Enaki Sun collection which is made up of a series of gold discs connected to form the imposing necklace used in Jewellery & Watch Birmingham’s campaign, was inspired by a trip to Tanzania.
“The collection features my most signature latticework and I wanted to make a piece in the collection which was the cornerstone and the most exclusive eye catching item,” explained Galley. “I wanted to create a piece that empowered women to look and feel amazing.”
The “hero” image will be used across all of Jewellery & Watch Birmingham’s marketing collateral ahead of the event as well as onsite at Birmingham’s NEC as elements of the piece are brought to life and integrated into the interior design features of the show.
Julie Driscoll, portfolio director for Jewellery & Watch Birmingham, added: “It was really important for us to be able to use one of our exhibitors in our marketing campaign.
“Incredible brands and designers are at the heart of what Jewellery & Watch Birmingham is all about and by using this stunning piece by Rachel Galley as our hero shot we are really able to convey this.”
As well as showcasing the Enaki Sun collection at the show, Galley will also be unveiling her new Amore, Spin and Birthstone ranges at the show. In addition to this she will also be debuting her new point of sale material and packaging.
“Jewellery & Watch Birmingham has a really positive and vibrant atmosphere and it is at a great time of year for buyers to be thinking about new collections,” added Galley.