Jewellery & Watch Birmingham, Houlden partner for 2015 bridal design awards
October 2014 – Following their successful first collaboration for 2014, Jewellery & Watch Birmingham have joined forces again with jewellery and watch trading consortium, the Houlden Group, for the 2015 Bridal Jewellery Design of the Year Awards.
The competition launched ahead of the 2014 show as the first of its kind, offering all designers and manufacturers exhibiting at Jewellery & Watch Birmingham the chance to have one of their exclusive designs sold through the Houlden Group’s network of stores.
For 2015, the criteria allows for both one-off designs and pieces from exhibitors’ current collections to be submitted, opening up the entries to a wider spectrum of brands. Further, entries can be for a single ring or an engagement and wedding ring set.
The entries will be divided into two categories; the first with a retail price of £1,500 to £3,000, and the second with a retail price of £3,000 to £5,000.
The rings must be made in 18ct gold – white gold, yellow gold or rose gold – or platinum, with a minimum of HSI quality diamonds.
All entered designs must not have won any previous awards.
Entries are now open for exhibitors to submit their designs and will close on Friday 12th December.
Thereafter, all entries will be displayed on the Jewellery & Watch Birmingham website, with the shortlisted designs being showcased around the catwalk area of the show from 1-5 February, 2015 at Birmingham’s NEC.
A panel of judges selected from Houlden Group members and well-known industry personalities will judge the shortlisted designs at the show, with the winners to be revealed at an awards presentation on the second day of the show, Monday 2nd February, 2015.
Julie Driscoll, Portfolio Director for Jewellery & Watch Birmingham at i2i Events Group, said: “We are thrilled to be partnering with the Houlden Group again this season for the 2015 Bridal Jewellery Design of the Year Awards.
“The inaugural 2014 competition received a high quality of entries and we are expecting an equally impressive standard for this year.”
The Houlden Group’s chief executive Stuart Laing added; “With the Bridal category being so significant to the Houlden Group, we saw an opportunity, as well as a need, to recognise commercial design talent.
“All designers may enter, whether they’re working under their own name or for a bigger manufacturer, which we believe makes this is a unique opportunity for many of the unsung heroes of our industry to receive a significant accolade.”