Jewellery & Watch Birmingham joins BJA for ‘Earrings for the Catwalk’ competition
BIRMINGHAM, England, November 19, 2014 – The British Jewellers’ Association has now launched its 2015 competition, sponsored by Jewellery & Watch Birmingham, and this year is in search of exotic, statement earrings to be showcased on the catwalk at the forthcoming show.
Open to designer jewellers and jewellery companies across the UK, the competition calls for strong, fresh and high-quality designs that are both on trend and commercially viable.
Entrants do not need to be exhibiting at Jewellery & Watch Birmingham or a member of the BJA to enter, opening up the competition to a wide number of brands and designers.
The successful 2014 competition saw Rosie Sanders and Silver Service Jewellery scoop the prestigious awards for their decadent cocktail rings.
This year’s Earrings for the Catwalk competition will also be split across two distinct categories: precious metal earrings and fashion earrings in non-precious materials.
The first will look for precious metals adorned with patterns, textures, gemstones, pearls and other materials; the second will be open to all materials, including plastics, resins, woods and natural fibres.
Entries will close on Wednesday 3 December, 2014. A panel of judges will then select a winner for each category based on the most innovative, cutting-edge and quality designs.
Central to the brief is that pieces must have strong catwalk appeal, with the winning designs being showcased on the Jewellery & Watch Birmingham catwalk from 1-5 February, 2015.
An official prize-giving will also take place on the catwalk following the second day of the show, Monday 2 February.
Lindsey Straughton, Marketing Manager at the BJA, said: “This year’s theme calls for glamorous, long earrings that make a real statement as they go down the catwalk.
“With the categories covering both precious and fashion styles, we are expecting a diverse range of entries.”
Julie Driscoll, Portfolio Director for Jewellery & Watch Birmingham at i2i Events Group, added: “We are always looking to support British design talent in the jewellery industry and are delighted to be working alongside the BJA for this year’s competition.”
“This is a fabulous opportunity for both new and established designers, and we look forward to seeing the entries and showcasing the winning design on the Jewellery & Watch Birmingham catwalk in February.”
To find out more and to enter the 2015 BJA Competition, click here.