JEWELLERY EDUCATION – WJA Foundation establishes the Hedda Schupak-Baum Memorial Media and Communications Scholarship


The Women’s Jewelry Association (WJA) Foundation announces the establishment of the Hedda Schupak-Baum Memorial Journalism Scholarship in honor of the late Hedda Schupak-Baum.

With her contributions as a journalist, Hedda left an indelible mark, captivating audiences with her insightful articles and unwavering dedication to storytelling.

Hedda died, aged 62, on October 3rd, 2023, due to complications from lung cancer, leaving behind a legacy of love and dedication that touched countless lives.

As a tribute to her legacy, WJA is launching a memorial scholarship, coinciding with Women’s History Month, in honor of a member who broke barriers and was both recording and making history.

JEWELLERY EDUCATION – WJA Foundation establishes the Hedda Schupak-Baum Memorial Media and Communications Scholarship

 The new scholarship aims to support aspiring journalists, media professionals, content creators, and communicators.  Eligible candidates will be encouraged to apply their skills in the fine jewelry and watch industries, infusing fresh talent and expertise into the field.

“As we launch this scholarship in her memory, we are reminded of Hedda’s invaluable contributions to our industry, her unwavering commitment to storytelling, and her enduring impact on the lives she touched….In honoring Hedda’s memory, we honor the power of storytelling to inspire, inform, and connect us all,” says Nikia Levesque, VP of Marketing for Day’s Jewelers and WJA Foundation Vice President.  

Hedda’s influence extended beyond her roles as the longtime editor-in-chief of JCK magazine and later The Centurion newsletter.

Colleagues remember her style, yet it was her warmth, wit, and spirit that endeared her to many.

Beyond her undeniable charm, Hedda possessed an insatiable curiosity about jewels. She championed young designers and tirelessly worked to elevate the industry through her writing and advocacy. Her integrity was unwavering, earning her respect and admiration from her peers.  

The namesake scholarship, funded for $25,000 over a five-year period, is made possible through the generous contributions of sponsors who share a commitment to nurturing talent and fostering diversity within the industry.

Sponsors will have the opportunity to participate in the selection process, ensuring that recipients embody Hedda’s spirit of excellence and dedication.

Contributors include: Jim Baum, Howard and Patti Hauben, Elias World Media, JCK, Instore, Cliq Jewelry, Jewelers of America, National Jeweler, FIT Alumni Association, Jewelers Collective, Russell Shor, and Bill Boyajian.

“We are proud to establish the Hedda Schupak-Baum Memorial Journalism Scholarship, honoring a trailblazer whose passion for storytelling enriched the jewelry industry,” said Gena Alulis, CEO of Cliq Jewelry.

“Hedda’s exemplary career and commitment to women’s empowerment serve as an inspiration to future generations of journalists and communicators.”