Jewellery News – IJL 2016 announces KickStarter Marina Skia as winner of the People’s Choice Award

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IJL 2016 announces KickStarter Marina Skia as winner of the People’s Choice Award

LONDON, July 23, 2016 – Marina Skia has been voted by the industry as the winner of the much coveted, eighth IJL 2016 ‘People’s Choice’ award and will receive a free stand in the IJL Design Gallery in 2017.
Sam Willoughby, Event Director, said: “Many congratulations to Marina  who mounted a very successful social media campaign. A big thank you also to the industry for their considerable support which has helped promote all of this year’s KickStarters. We are all looking forward to seeing their work at IJL2016.”
Powder Coated Etched Brass with back in gold plated brass

Powder Coated Etched Brass with back in gold plated brass

Marina Skia is currently Artist in Residence at Sir John Cass, London Metropolitan University. She identified people and organisations with large groups of followers, mainly through Facebook, to engage their support of her campaign. This included several fashion bloggers as well as Cass students, staff and friends on Facebook.
Her strategy paid off and her campaign reach grew thanks to numerous shares, new followers and messages of support from people who voted for her.  On being chosen, Marina said: “I am delighted and honoured to win the People’s Choice Award. The competition provided the perfect opportunity to promote my work to a bigger audience and winning it is a great step forward for my brand.  I was so surprised by the enthusiasm and support I received during the campaign and am very grateful to all who helped me win the People’s Choice Award.”
Cuff-Black Waves cuff available in 22ct Gold Plated Etched Brass or Etched Brass and Black Paint

Cuff-Black Waves cuff available in 22ct Gold Plated Etched Brass or Etched Brass and Black Paint

Marina draws on the beauty, forms and shapes encountered in Nature. The sea and the motion of water is one of her strongest sources of inspiration.  Her work is graphic and characterised by bold geometry, clean lines, and an emphasis on detail. In her brass and silver pieces Marina combines traditional hand making skills she was taught while training as a jeweller in Greece, with contemporary technologies she was introduced to while studying jewellery design in London.
The unique KickStart scheme is run by IJL and supported by the National Association of Jewellers, and is an excellent way for retailers and buyers to discover the talent of the future.
The full line up for KickStart 2016 is: Joanna Bury, Emily Richardson (Emily Richardson Jewellery), Emma Calvert, Sammie Jo Coxon (SJC London), Cécile Gilbert, Vicky Lew, Lucas Mitchell (Lucas Alexander), Charlotte Scott Moncrieff (CF Concept), Marina Skia and Jonna Jarvenpaa and? Laura Vilppula (Addalit).  For more details, please go to: www.jewellerylondon.com/kickstart
Free online visitor registration for IJL 2016 is now open – www.jewellerylondon.com/register. Register in advance online for the chance to win either an exclusive Champneys Pamper Spa Day for two or an Aston Martin Thrill Day at a famous motor race circuit.