IJL to have fresh look as bows out from Earls Court
LONDON, August 8, 2013 – IJL will have a fresh look this year as the event takes place for the last time at Earls Court before the move to the larger Olympia venue in 2014.
IJL 2013, the UK’s biggest jewellery trade fair, will take place from September 1-4 at Earls Court, London.
New features of this year’s show will include more than 160 new companies, including high-end Christopher Designs.
Links of London will sponsor the Boulevard Bar this year.
“What people will be most surprised about this year will be the look of the show,” said IJL Event Director Sam Willoughby.
“Because it’s our last year at Earls Court, we really want it to be a celebration of the fact that IJL has been around for such a long time.
“From the minute people turn up, we have a beautifully designed walkway to an outside cafe, to a completely newly designed boulevard, a new champagne bar and visitor rest areas.”
IJL will also have a VIP catwalk evening featuring runway events that will not be seen in the rest of the show.
“I will be making a special announcement at that time as well,” Willoughby said.
IJL has been reaching out to UK retailers by staging events such as “regional preview” champagne receptions held recently in Leeds and Edinburgh, which each attracted some 60-70 retailers, Willoughby said.
IJL organisers have conducted personal visits to retailers in Bath, Brighton, Leicester and Norwich to invite them to visit the show.
IJL plans to build international retail participation by extending its VIP Diamond Club, its hosted buyer programme, Willoughby said.
The event has also asked its sister shows such as JCK in Las Vegas to identify key, “select” buyers with a view to bringing them to the London show in future years.Some 10 percent of buyers at IJL come from outside the UK.
OLYMPIA VENUE FROM 2014
Willoughby said that IJL had already invited bookings for the new Olympia venue in 2014, and more than 100 companies had submitted applications already.
The Olympia venue will enable IJL to potentially boost exhibition space by 50 percent in coming years.
“It’s a long term move for us,” Willoughby said.
“We are looking to grow the show, as we do each year, even more in 2014.”
Willoughby said she expected IJL to continue to move upmarket, fine jewellery being its biggest area.
“IJL is becoming more and more high end, with quality being paramount,” the Event Director said.