IJL to hold exclusive sneak previews
LONDON, May 5, 2013 – Exclusive regional special previews will be held for the first time ahead of International Jewellery London, which takes place from 1-4 September in London.
The mini events will take place in luxurious hotels at two key retail destinations. They will feature a preview of what to expect from several of the newly unveiled 2013 KickStart line up, alongside select show-favourites.
The first invite-only regional preview will be held on 13th May at the Malmaison Hotel in Leeds and the second will take place on 24th June at the Hotel Missoni in Edinburgh.
“Senior retailers and buyers travel to IJL from across the UK, so we are hosting mini events to give local retailers a real flavour of what to expect at IJL this year.
It will be a fantastic opportunity to meet some of the new KickStart designers, alongside some select big show names, and to preview upcoming collections whilst enjoying canapés and a few glasses of champagne,” said Event Director Sam Willoughby.
IJL KickStart designers are selected each year as some of the best new talent of the future. These special previews will provide the local industry with valuable insight, whilst also acting as a ‘soft launch’ into the world of exhibiting for the new designers.
The KickStarters being previewed are: Rosie Sanders, Anna Byers, KATTRI, Sara Gunn, Jenny Llewellyn (Edinburgh only) and Christiana Christoforou. Alongside the KickStart designers, Fei Liu and Babette Wasserman are already lined up for both preview events, and Deakin & Francis and CW Sellors will appear at the Edinburgh event.
The designers from Scotland’s unique jewellery studio, Vanilla Ink, will also join them.
The bright talent supported by this incubator ‘pod’ style concept took the industry by storm earlier this year with their IJL crowd-funding initiative, to raise money to appear at the show.
Both preview venues will provide a suitably glamorous feel for the mini events, in line with IJL’s plans for the 2013 show.
The fashionable boutique Hotel Malmaison, in Leeds, and the Hotel Missoni, in Edinburgh, will provide the ideal stylish environment to complement the designers and their collections. Champagne and canapés will be served, and the events will provide an excellent local networking opportunity, whilst building excitement for the main show in London.
