BIRMINGHAM, England, December 14, 2013 – Jewellery & Watch Birmingham is partnering with the National Association of Goldsmiths (NAG) to launch the first NAG Retailer Trail which will take place at the February 2014 show.
As part of this partnership, the NAG is calling for suppliers showing their collections at Jewellery & Watch Birmingham to agree to join the trail pre-show to offer special deals to its members during the show period.
The NAG and Jewellery and Watch Birmingham will then promote the trail to its 850+ strong membership via its membership magazine, The Jeweller, as well as through alternate communications channels.
Suppliers interested in participating in the NAG Trail at the show, which takes place from February 2-6 at Birmingham’s NEC, should contact Amanda White on 020 7749 9413 to find out more details.
Commenting on the partnership Michael Rawlinson, Chief Executive of the NAG, said: “Every exhibitor wants to attract the very best retailers to their stand and the NAG trail will encourage our leading members to do just that.
“The NAG has been supporting retailers for over 120 years, and this latest initiative will help to bring retailers and suppliers closer together, which is something the whole industry wants to see.”
Julie Driscoll, Portfolio Director for Jewellery & Watch Birmingham, added: “We are delighted that the NAG has chosen to launch this trail at the Birmingham show, and we are convinced that this will stimulate supplier and retailer interaction and business.
“Attracting over 400 jewellery and watch suppliers, the Birmingham show is a great location for retailers to view the exciting new collections that could be the key to a successful 2014.”
Organised by i2i Events, Jewellery & Watch Birmingham will see its 400+ exhibitors bring over 600 top jewellery and watch brands and 40,000 pieces.
The exhibitors will include Alexis Dove, Babette Wasserman, Bering Time, CARAT* London, Charmian Beaton Design, Clogau Gold, Kissing Diamonds, Dryberg Kern, Fable Jewels, Gecko, Hot Diamonds, Lars Larsen Watches, Missoma, Pandora Jewellery, Rachel Galley Jewellery Design, Source Watches, Storm of London and Tresor Paris.As well as the line-up of brands set to show their latest collections, Jewellery & Watch Birmingham boasts a packed seminar programme featuring an impressive line-up of industry experts offering their valuable insight on everything from the latest trends to insightful business strategies, ways to expand into online markets, and opportunities to enhance sales for independent retail stores.