JOVELLA, Tel Aviv’s international jewelry show, opens July 3


JOVELLA, Tel Aviv’s international jewelry show, opens Jul 3

RAMAT GAN, Israel, June 2012 – JOVELLA 2012, Israel’s 9th international jewelry and diamond exhibition, will be held on July 3 – 4, 2012 in Tel Aviv.
The leading event of the jewelry industry in Israel, it offers domestic and foreign buyers an opportunity to explore Israel’s diamond and jewelry industries, and to meet some of the most innovative designers and manufacturers in the country.
JOVELLA, Tel Aviv’s international jewelry show, opens July 3
This year the show will feature an Avenue of Young Designers – a section devoted to young Israeli jewelry designers showing original gold, silver and diamond jewelry.
These designers have been trained in the country’s leading design schools and their designs offer a fresh approach to jewelry as “wearable art”.
For the first time JOVELLA will feature an exhibition of jewelry designed and manufactured by Ethiopian immigrant students of the ABSchool within the Yvel Design Center in Jerusalem.
The Genesis (Majmaria in Amharic) collection encompasses pendants, earrings, bracelets and rings made of brass and plated with 24K gold.
Each of the designs incorporates a special message in Amharic, sometimes hidden on the inside or the back of the piece.
The ABSchool, sponsored by Yvel and non-profit organization Yedid, helps Ethiopian immigrants learn a profession and find jobs in the jewelry manufacturing industry.
JOVELLA is organized by the Stier Group, with the sponsorship of the Israel Ministry of Industry, Trade and Labor, the Israel Diamond Institute Group of Companies (IDI), the Israel Export and International Cooperation Institute, the Israel Jewelry Manufacturers’ Association and the Federation of Israeli Chambers of Commerce.
JOVELLA 2012 will include  200 exhibitors, showing loose diamonds, gold jewelry, jewelry set with diamonds or precious stones, silver jewelry and fashion jewelry.
About 12,000 jewelry professionals and buyers visited JOVELLA 2011.
Over 150 companies exhibited, and over 190 buyers and visitors from abroad visited the show.