Just Diamonds offers Diamonds/Gems Selector Platform to retailers’ websites free of charge


Diamonds and gems supplier Just Diamonds is inviting retail jewellers to incorporate its diamonds and gems selector platform free of charge to enable customers to order stones directly from retailers’ websites.

“After a retailer has placed our diamond and gems platform for free onto their website, their customers will be able to identify and order a stone they want from the retailer site,” said Dinesh Parekh, director of Birmingham-based Just Diamonds, a CMJ supplier and NAJ member.

“The customer puts in their order, the retailer can then verify the order with the customer, subsequently they can proceed to order the diamond with us. The platform makes the selection of diamonds incredibly simple for the customer, and software is ‘white labelled’ to suit the requirements of the retailer.”

The customer sees no information about Just Diamonds Ltd when visiting the platform.

By not charging a fee for this service, Just Diamonds has carved out a unique position as a supplier.

Just Diamonds supplies certified diamonds of a wide variety of specifications, from above one carat to melee, all at highly competitive prices, and will introduce natural coloured gemstones, lab-grown diamonds and mounts in the next few weeks.

Most of the certified diamonds offered by Just Diamonds, have GIA reports. Some stones are certified by IGI, or HRD, and the range includes some EGL-certified diamonds.

Please visit www.just-diamonds.com for more details.Just Diamonds business card