Kathryn Bishop becomes freelance writer and creative consultant for jewellery trade
LONDON, July 2016 – Former Professional Jeweller editor and industry consultant Kathryn Bishop has announced her move into freelance writing and creative consultancy for the jewellery and watch trades.
With more than 12 years’ experience across the realms of jewellery retail, events, PR and journalism, Kathryn is now offering expert copywriting services tailored to individual clients’ needs and voices, alongside brand and design consultancy.
Using her expert knowledge of design, trends and industry, her freelance services will include product and business press releases, copywriting for look books, catalogues and websites, and company biographies.
Kathryn will also provide creative consultancy for jewellery and watch businesses, carrying out market research and advising clients on areas such as branding, collections for the UK market and their digital and social media presence.
Commenting on her freelance writing and consultancy role, Kathryn said: “There is a noticeable gap in the market for jewellery designers, retailers and businesses to have a knowledgeable and skilled writer assisting them with their written content. This could be anything from a press release or personal biography, to assistance with product descriptions or online blog posts.
“Our industry has many hugely creative and talented business people but many don’t have the time or confidence when it comes to writing for or about their business – this is where I can help.”
Most recently a B2B Consultant at leading jewellery communications agency Facets PR, Kathryn has worked closely with designer jewellers, bridal collections, family-run retailers and fine jewellers.
She remains a regular writer and researcher for Adorn Insight, the global leader in jewellery trends and market intelligence.
Kathryn also formerly edited B2B title Professional Jeweller and previously held the role of deputy editor at WatchPro magazine.
Kathryn added: “Utilising my background, I am looking forward to assisting an array of businesses, working closely with each on their individual projects.”
Kathryn has a launched a website at kathrynbishop.co.uk, where more information can be found about her writing and work to date.