LAB GROWN DIAMONDS – Daniel’s Jewelers and Pure Grown Diamonds join Grown Diamond Trade Organization (GDTO)

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CARLSBAD, California – The Grown Diamond Trade Organization (GDTO) has announced that Daniel’s Jewelers and Pure Grown Diamonds have become inaugural members of the GDTO.

Both companies said that GDTO aligns with their commitments to quality, transparency, and moves towards greater sustainability in the jewelry industry. The new GDTO Jewelry Report and its Sustainability Rating will enhance Daniel’s Jewelers’ and Pure Grown Diamonds’ offerings and provide customers with a sustainability story.

“We’re excited to join the GDTO and be part of this transformative movement in the lab-grown diamond industry,” said David Sherwood, CEO of Daniel’s Jewelers.

“The GDTO’s focus on high standards and transparency perfectly aligns with our values and dedication to providing our customers with the best possible products.”

LAB GROWN DIAMONDS – Daniel’s Jewelers and Pure Grown Diamonds join Grown Diamond Trade Organization (GDTO)

David Sherwood

Dan Schneider, President and COO of Pure Grown Diamonds, added: “We’ve been extremely interested in participating in a new organization that is born directly from the lab-grown diamond community and has its own eco-system.”

LAB GROWN DIAMONDS – Daniel’s Jewelers and Pure Grown Diamonds join Grown Diamond Trade Organization (GDTO)

Dan Schneider

GDTO’s Jewelry Reports offer reliable and affordable certifications covering manufacturing processes, quality control, and detailed specifications of finished jewelry. This comprehensive approach ensures that consumers receive accurate and trustworthy information about their purchases.

As GDTO members, Daniel’s Jewelers and Pure Grown Diamonds will benefit from:

  • Access to a co-op advertising fund
  • Sales associate training materials
  • Consumer and trade PR support
  • Vendor matching
  • Government lobbying
  • Capital raising assistance

Both members expressed a commitment for a unified voice, presented to consumers, for lab-grown diamond jewelry.

“As consumer demand continues to explode globally for lab-grown diamond fine jewelry, we look forward to shaping how the lab-grown diamond industry speaks to the consumer in a unified voice,” added Dan Schneider.

Pure Grown Diamonds will be offering the GDTO’s new lab-grown diamond jewelry reports to retailers visiting booth 7123 at the JCK 2024 show in Las Vegas.

For more information about Daniel’s Jewelers, visit www.danielsjewelers.com.

For more information about Pure Grown Diamonds visit https://www.puregrowndiamonds.com/

To learn more about GDTO and membership opportunities, visit www.gdto.org.