TI SENTO’s AW23 season will kick off from 11h September, with the UK distribution team already busy handling pre-sell orders.
Since the end of June the Mesmeric Distribution team (the UK distributor) have visited 80% of their retailer network to present the collection and to write pre-sale orders that will start to ship in the week commencing 4th September (via the Birmingham Assay Office for hallmarking), unless a retailer has requested a later shipping date.
Judith Lockwood. Director/Founder, Mesmeric Distribution, said, “The last four months of the year are the most important for trade and are also the shortest. The TI SENTO brand recognises that to get a true forecast of what is required for stock, delivery and availability is to ask the people who know best – our retailers.”
Lockwood added, “Seeing the 120 x pieces of newness focused the buyers’ minds. It also gave them the chance to pre-order the Festive Gift With Purchase coming in early November and the new Zodiac Collection. It has helped them plan their windows with something new in September as all marketing materials and images will be sent at the same time.”
She said that those retailers who were unable to order before the launch date can still order in the normal manner, so no one will miss out.
The biggest concern that retailers had, is that their stockists wanted to be assured that the team would revisit in the traditional season (Sep/Oct/Nov) as normal to present the full collection, Top30, core and best-sellers.
Lockwood said, “Appointments are already booked and confirmed with a great many. Plus a surprising number are asking if we can also work in this model for SS24. If that’s what our customer wants, then that is what they will get.”
TI SENTO are exhibiting at both the CMJ Trade Event on 10th and 11th September and at The Jewellery Show on 20th and 21st September. They are Category Sponsors at the Professional Jewellery Awards (Jewellery Team of the Year) and are up for Fashion Jewellery Brand of the Year. And on 6th September the Mesmeric team will be at the UK Retail Jeweller Awards, where TI SENTO is a finalist for Jewellery Brand of the Year.