Lita and Mike Asscher take Royal Asscher forward  after retirement of Edward Asscher



Lita and Mike Asscher take Royal Asscher forward  after retirement of Edward Asscher


AMSTERDAM, March 3, 2020 – Royal Asscher Diamond Company announced that Edward Asscher, the firm’s President, retired after 50 years working within the family diamond company. Edward’s daughter Lita Asscher and son Mike Asscher will serve as the firm’s co-presidents.

Edward Asscher joined the family business in 1970 after completing his academic studies. He apprenticed with his father and uncle, working alongside some of the finest diamond craftsmen in the industry.

Ten years later, he stepped into his father’s shoes as company president. During 36 years, he worked harmoniously with his brother Joop, who died in 2006.

Upon taking the company’s helm, Edward expanded Royal Asscher’s reach in the international market, creating a presence and developing strategic partnerships on all continents.


With Edward’s son Mike and daughter Lita, the family’s sixth generation, Royal Asscher began to focus on the manufacturing of fancy cut diamonds, investing in innovative technology, which led to the patenting of four proprietary diamond cuts based on much adored and popular existing shapes. The Royal Asscher Cut has achieved worldwide fame.

Edward enjoyed an illustrious career outside of the family business. As a passionate campaigner for an ethical responsible diamond industry that respects human and environmental rights, he has held board positions across numerous charities and industry bodies.

He served as president of the World Diamond Council (WDC) from 2014 to 2016 and will begin another two-year term in June of this year.

As an NGO, the WDC represents the complete diamond supply pipeline, from mining to retail, in the Kimberley Process (KP).

With Asscher’s focus on human rights, he will promote further changes in the global diamond supply chain.

Edward Asscher

Edward Asscher’s other achievements include:

  • Past president of the International Diamond Manufacturers Association (IDMA)
  • Past President of the International Diamond Council.
  • Past President of the Liberal Party in Amsterdam. He served as a Senator for the Liberal Party in the Dutch parliament from 2007 to 2011.
  • He received a knighthood for his social and ethical work and was consequently named an Officer in the Order of Oranje-Nassau.

Edward says: “Fifty years in the family business made it an extraordinary journey. It was a pleasure and an honour to work with three generations of Asschers: my father, my late brother Joop and two of my three children.

“Our industry has had its challenges in many aspects, but ethical standards, transparency, innovation, and professionalism have become the norm and will keep the industry as beautiful as the product itself.

“I now leave, with full confidence that the future of Royal Asscher is in the able hands of the next generation!”

Daughter Lita Asscher says: “It’s an extraordinary moment because my father has contributed 50 years of dedication to our family business. He is an amazing example, and he has instilled us with a drive and passion for the diamond business.

“Edward’s work ethics, his command of complexities, his devotion and focus have been exemplary at the company.”

Son Mike Asscher says: “Working alongside my father has been an incredible experience. He has been a mentor, friend, and business partner for over 21 years. Together we have created some of the world’s most beautiful patented diamond cuts, which are now part of our family tradition.”