London Diamond Bourse to host ASSURE showcase in collaboration with Natural Diamond Council

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The London Diamond Bourse in collaboration with the Natural Diamond Council will be hosting the first London ASSURE Showcase of Diamond Verification Instruments. The event will take place from June 20th until July 29th, 2022, at the London Diamond Bourse, 100 Hatton Garden, London, EC1N 8NX and will enable members of the diamond and jewellery trade to try contemporary Diamond Verification Instruments.

The ASSURE Showcase

The purpose of the ASSURE Showcase is to promote usage of Diamond Verification Instruments in the UK by facilitating a space for retailers, jewellers, and trade participants to learn about instruments and interact with the manufacturers. At the ASSURE Showcase there will be a wide range of instruments with different capabilities and price points.

At the centre of consumer protection is the ability to distinguish between natural diamonds, laboratory-grown diamonds and diamond simulants. Separating the different products requires specialised instruments. Every Diamond Verification Instrument has unique benefits and choosing which device to purchase can be a daunting task. The ASSURE Program was born out of the necessity to assess the relative performance of Diamond Verification Instruments available on the market by testing their performance in an unbiased manner and publishing their findings. Find the list of ASSURE Tested instruments here.

Viewing of equipment and speaking with manufacturer’s representatives, in person or virtually, will be strictly by appointment and will be available to all members of the trade. Attendees will have the opportunity to be hands on with the equipment using their own diamonds and diamond jewellery.

“The first ever ASSURE Showcase in London is a unique opportunity for jewellery designers, retailers, designer-makers, valuation professionals and trade participants to learn about Diamond Verification Instruments. Make sure you verify your natural diamonds as a part of your daily routine to protect your customers and your business.” Lisa Levinson, Head of Marketing and Communications UK, Natural Diamond Council

“The natural diamond business revolves around consumer confidence. This confidence is rooted in the integrity of the supply chain. An enormous part of this confidence building is to verify and guarantee the nature of our product. It is important that jewellers test and verify their diamonds.” Alan Cohen, President, London Diamond Bourse

To register your interest to attend the showcase, contact [email protected]