Lotus F1 team concludes Endless deal
October, 2014 – The Lotus F1 Team has concluded a deal with Endless Jewelry which will see the rapidly expanding jewellery brand represented on the airbox and on the top of the sidepod of the E22 for the United States Grand Prix at Austin, Texas on 31st October – 2nd November.
Endless Jewelry, founded in 2013 by Jesper Nielsen and his family, has enjoyed rapid expansion, and its products are today available in almost 3,000 stores in 18 countries worldwide.
2014 has seen continuous growth in Europe and following the launch of the brand in the United States this summer, Endless Jewelry has become the world’s fastest growing jewellery brand.
The Endless Jewelry range includes coloured leather bracelets and classic charms as well as the prestigious Jennifer Lopez Collection.
“Endless Jewelry is an exciting young brand which is rapidly expanding in Europe and North America. The company ethos and approach very closely reflects those of Lotus F1 Team, making this partnership a perfect fit,” said Matthew Carter, Lotus F1 Team CEO.
“The United States Grand Prix is a terrific event which gains fantastic exposure worldwide and is the perfect showcase for the U.S. aspirations of Endless Jewelry.”
Jesper Nielsen, Endless Jewelry Founder and CEO, said: “Becoming a part of the Formula 1 world has been a childhood dream for me and having the opportunity to celebrate the successful launch of Endless Jewelry in the North American market in connection with the United States Grand Prix is an overwhelming feeling.”