Maurice Lacroix to exhibit again at INHORGENTA MUNICH
September 2018 – Another well-known exhibitor will be present in the timepieces hall of INHORGENTA MUNICH: the Swiss watchmaker Maurice Lacroix will be attending the trade fair again after several years of absence.
The company will exhibit its latest products and current collections in hall A1 in 2019.
Stéphane Waser, Managing Director of Maurice Lacroix and DKSH Luxury & Lifestyle Europe GmbH, expects their trade-fair presence to attract a large number of visitors.
“Germany has always been a strategically important market for us, so we’re pleased to be coming back to INHORGENTA MUNICH,” he explains.
“We will take this opportunity to present the latest watches for the coming season and to meet the industry.
“The proximity to our customers is what counts—we follow the motto ‘act local, think global.’”
Trade fairs like INHORGENTA MUNICH are therefore the ideal showplace.
Stefanie Mändlein, project director at INHORGENTA MUNICH, emphasizes how important the return of Maurice Lacroix is for the trade fair, in particular for the timepieces industry.
“By reinforcing hall A1, we wanted to offer specialist retailers a wide and attractive variety of brands,” she said.
“It’s a tremendous gain and also an important signal for the market to welcome such a major exhibitor as Maurice Lacroix.
“We’re thrilled that Stéphane Waser and his team were convinced by our concept and have decided to place their trust in us.”