The National Gallery Company, in collaboration with PureJewels, has launched its first jewellery collection inspired by the new Artemisia exhibition on show at the National Gallery in London.
In 17th-century Europe, at a time when women artists were not easily accepted, Artemisia Gentileschi was exceptional. She challenged conventions and defied expectations to become a successful Italian Baroque artist and one of the greatest storytellers of her time.
Artemisia painted subjects that were traditionally the preserve of male artists and for the male gaze; transforming meek maidservants into courageous conspirators and victims into survivors. Artemisia’s personal struggles defined her art as she tackled historical and biblical subjects with a distinct style.
The Artemisia collection, designed, manufactured, and distributed by London jeweller PureJewels, features a wide assortment of precious pieces designed to be antiques of the future.
“We are delighted to be working with PureJewels, our first fine jewellery licensee, the craftsmanship and attention to detail are second to none and we are very excited about this collaboration,” said the Buying and Brand Licencing Director at the National Gallery Company, Judith Mather.
The range includes intricately worked dark rhodium plated silver contrasted with fiery 22-ct yellow gold vermeil, elegant pearls and richly hued garnets, artistically crafted into a bracelet, lariat, ring, T-bar necklace, pendant, hoop earrings and drop earrings.
“A lot of research went into the collection to ensure that every element of the detailed pieces embodies the boundless energy depicted in the art of Artemisia,” said PureJewels CEO Jayant Raniga.
The jewellery collection has combined design elements inspired by the painting Self Portrait as Saint Catherine of Alexandria in the exhibition. Each piece depicts intertwining leaves reflecting the drama, energy and realism of Baroque art.
The Artemisia exhibition at the National Gallery in London runs until 24 January 2021. The jewellery collection is also available in the Gallery shops.
PureJewels is a British brand with deep eastern roots inspired by our founder Bhanji Gokaldas’ journey from India to Africa to England.
Our ambition is to take our customers on an experiential journey of discovery, spanning cultures, designs, senses and ultimately value. We have a deep understanding of diversity to present meaningful connections with luxury and warmth.
Our perspective is to be design and craftsmanship led. We achieve this by presenting our brand values with authenticity and authority.
The National Gallery
The National Gallery is one of the greatest art galleries in the world. Founded by Parliament in 1824, the Gallery houses the nation’s collection of paintings in the Western European tradition from the late 13th to the early 20th century. The collection includes works by Bellini, Cézanne, Degas, Leonardo, Monet, Raphael, Rembrandt, Renoir, Rubens, Titian, Turner, Van Dyck, Van Gogh and Velázquez. The Gallery’s key objectives are to enhance the collection, care for the collection and provide the best possible access to visitors. Admission is free. More at nationalgallery.org.uk
The National Gallery Company Limited is owned by the National Gallery Trust; the primary purpose of the Company is to generate income for the Trust and the National Gallery, through a number of commercial operations. The main business is to run the Gallery Shops in-store and online at www.nationalgallery.co.uk, produce a range of commercial publications, products and services including licensing images and hiring event spaces. All to enhance the visitor experience in the Gallery and effectively reach markets beyond the Gallery.
Every purchase generates valuable revenue for the Gallery to ensure that future generations are able to enjoy the paintings as we do today.