Natural Diamond Council, India launched their first-ever jewellery trend report that offers insights and predictions of upcoming natural diamond jewellery.
The report has been thoughtfully compiled by leading minds in the field of design, fashion, lifestyle, journalism and jewellery.
The members of the collective include Aditi Rao Hydari, HH Maharani Radhikaraje Gaekwad of Baroda, Bibhu Mohapatra, Roohi Oomerbhoy Jaykishan, Katerina Perez, Sarah Royce Greensill, Anaita Shroff Adajania and Nonita Kalra.
The world has gone through a challenging time and the past year has been a period of reflection and evaluation. With everything coming to a halt we began to realise the value of connection and respecting things that are natural.
There is a change in perspective and today we seek happiness in things that are meaningful and would last forever.
This desire has led to the five trends that are a clear expression of this period.
Shoulder dusters and statements cuffs were chosen as these attention-grabbing pieces are all about being in the present.
Geometric design, another big trend, comes from a strong desire for order and given the uncertainty we have faced, it makes sense that we desire the logic of symmetry.
In an ever-changing world, we have finally been able to blur the lines, which is why jewellery is now shared. Men and women wear the same pieces, but in a very individualistic manner and that’s what gender fluid jewellery is all about.
Jewellery is an emotion and the new heirloom represents the meaning we attach with it.
It is handed down from generation to generation but retains its shine and grandeur.
Collected lovingly, polished carefully, every time you hold it or wear it you are reminded of where you come from.
The NDC plans to create and publish a bi-annual Trend Report that predicts the future trends in the jewellery world.
The NDC has redefined traditional diamond moments by emphasizing how diamonds are not solely the purview of romantic interests or formal occasions.
The NDC is promoting a more contemporary approach to the diamond dream, with diamond jewellery being an essential part of meaningful moments, both big and small.
Richa Singh, Managing Director, NDC India, said: ‘’We are delighted to announce the launch of our first-ever jewellery trend report. Natural diamonds have always been at the forefront of fashion and have remained timeless and inspirational over the years.
“We have collaborated with 38 retail jewellery designers for each trend. This report will serve as an inspiration to both our trade partners and consumers and certainly make natural diamonds aspirational.’’
Nonita Kalra, a leading editor in India, said: “The idea of working with the best minds in the field of fashion, journalism and design to map the future of jewellery is what drew me to this project.
“Working with the NDC and the Style Collective to put together the first ever Trend Report was made even more special as all of us understood that stones are not just inanimate objects — natural diamonds also hold memory and emotion. That is what made this experience invaluable.”
Bibhu Mohapatra, New York based fashion and costume designer, added: “There is a changing attitude towards jewellery. People are wearing jewels and diamonds every day and styling them in new ways. Classic pieces are now worn with an oversized T-shirt and ripped jeans. Fine Jewellery is no longer put away as precious assets, to be worn on special and rare occasions only.”
Anaita Shroff Adajania, Award-winning stylist, said: “Today’s heirloom is about taking jewels that are traditional, but giving them a contemporary feel by wearing them more casually.”
HH Maharani Radhikaraje Gaekwad of Baroda said: “Heirlooms have been passed on through generations, but ultimately they are jewels that will never go out of style. Now, it’s the current generation’s contribution to the collection. It’s the new classic.”
Bollywood actor Aditi Rao Hydari said: “Diamonds and stones have energies and carry memories. It’s important to wear them with that love and respect. It’s your emotional heritage.”
The report will serve as a guide for retailers, providing unique trend inspiration for the season ahead and was first dropped at the Lakmé Fashion Week, 2021 with a digital-first strategy on OTT platforms starting 19th March to target the affluent, informed luxury consumer and will release on leading premium publications.
The high-impact initiatives in promoting the same are under way by creating a buzz on different social media platforms, webinars, fact cards, articles, and more.
The Natural Diamond Council will also distribute campaign materials through its owned channels, including its website, as well as comprehensive information about the brands that are seen.
For an enhanced connection with the local consumers and retail trade, there will be a section dedicated to similar jewellery designs that are available in India.
Link to trend report: https://www.naturaldiamonds.com/in/style-innovation/diamond-jewellery-trend-report-2021/