The Natural Diamond Council (NDC) has partnered with India’s Gem & Jewellery Export Promotion Council (GJEPC) for their global campaign – ‘Thank You, By the Way’.
The campaign reaches out to consumers who, now more than ever before, want to know where their products come from and the impact their purchases have on producing countries and local communities.
It thanks consumers and industry for being a part of the natural diamond journey by highlighting the ‘do good’ approach adopted by the sector.
The omnichannel campaign features a variety of engaging sustainability facts about the natural diamond industry, highlighting both the socioeconomic and community benefits.
The series of multiple creative executions will debut across NDC’s social media channels, with a dedicated page on Only Natural Diamonds.