Natural Diamond Council Partners With Lakmé Fashion Week’s First Digital Season


The Natural Diamond Council (NDC) continues its association with India’s premier fashion platform, Lakmé Fashion Week, to support its first digital season starting on 20th October 2020.

NDC’s digital platform aims to be the go-to digital publisher for innovative content, covering all that’s new and exciting in the industry positioning natural diamonds as aspirational and a luxury, making them perfect for celebrating life’s real moments and bonds.

With that in mind, NDC will be supporting Lakmé Fashion Week and sharing exciting content from the world of luxury and fashion for its consumers. It will unravel the unique place and love for diamonds by the fashion world through the lens of stylists, models and other talent of the industry.

Richa Singh, Managing Director – India, Natural Diamond Council, said: “in the spirit of making natural diamonds an integral part of the luxury fashion segment, NDC partners with yet another season of the Lakmé Fashion Week to build content which showcases their versatility to be paired with all outfits Indian or Western. We take this opportunity to share that natural diamonds are perfect heirlooms to celebrate life’s precious moments and they epitomise slow fashion.”

The new digital platform focuses on inspiring and educating consumers globally about the values and heritage of natural diamonds as well as promoting their desirability.

Through the festive season, NDC will bring together a host of educational content on their website to mark the various occasions. This will mark the celebrations and increase transparency in the dissemination of information among the trade community. The website offers insightful coverage under six key pillars connecting the natural diamond world – ‘Epic Diamonds’, ‘Hollywood & Pop Culture’, ‘Love & Diamonds,’ ‘Style & Innovation,’ ‘Diamonds 101’ and ‘Inside the Diamond World.’

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