The Natural Diamond Council (NDC) announces actress Ana de Armas has signed on for another year of partnership and will star in the NDC’s next global “For Moments Like No Other” advertising campaign inspired by the manifesto of “Love Life,” an ode to celebrating the role of natural diamonds in creating new memories that await in a post-pandemic world.
To note, Ana De Armas will star in No Time To Die, Blonde, and Deep Water all to be released in the later part of this year. The upcoming campaign, set to debut this September, will unveil NDC’s first-ever diamond jewellery collection designed by Brooklyn-based jewellery designer, Malyia McNaughton, a participant in the NDC’s US based Emerging Designers Diamond Initiative with Lorraine Schwartz.
The NDC is now offering global retailers and manufacturers of diamond jewellery the opportunity to produce the same collection without copyright limitations for the Fall and Holiday 2021 seasons, timed to campaign’s release.
“We’re looking forward to sharing our new campaign with the industry. We believe that it will perfectly reflect the optimistic mood of consumers for the and Holiday season. It’s been a pleasure working with Malyia to design the jewellery collection for the campaign and we believe that this too reflects a more confident and exciting interpretation for natural diamond jewellery.” – David Kellie, CEO Natural Diamond Council
The upcoming “Love Life” campaign was shot in Europe and will depict a series of frames celebrating cherished life experiences like travel and relationships after a year of solitude. The new 11-piece NDC collection will adorn Ana de Armas as she explores loving life again in a post-pandemic world. The jewellery was inspired by NDC’s previously identified Fall 2021 trends including heavy metal chains, gender free, and marquise cuts among others while leading with the “Love Life” essence.
In the NDC’s quest to further the natural diamond dream, the commercial opportunity from this campaign can be seized by manufacturers and retailers to adapt, produce, and stock the IP-protected designs for natural diamond exclusivity in alignment with the release of the campaign. Key jewellery manufacturers Rosy Blue, K.P. Sanghvi, and Leo Schacter are amongst the first to commit to producing the jewellery collection.
