New fine jewellery brands launch at Couture London
June 2018 – New diamond jewellery brand Rarever Jewels launched at Couture London on June 12, while other international jewellery brands made their London debut at the one-day showcase in Bond Street.
Couture London brought fine jewellery designers and brands from across the world to show their collections to leading jewellery buyers, luxury press and private clients at the invitation-only event on Old Bond Street.
Now in its third year, Couture London is hosted by jewellery and watch specialist PR agency FACETS PR. VIP buyers, luxury press and private clients were invited to the exclusive event, with a champagne afternoon tea and reception provided by Laurent Perrier and Artisan du Chocolate.
Fine jewellery brand Rarever Jewels used the event to launch the brand and received positive reactions from both press and buyers, who praised the quality of craftsmanship and the outstanding creativity in design.
Rarever Jewels is a British brand and the jewellery is created using their own rough diamonds which have been cut and polished specifically for their jewellery, which is manufactured by exceptional craftsmen from around the word.
Using a variety of diamond cuts, including rose-cuts, briolettes and trillions, Rarever Jewels pieces also incorporate unusual settings which allow the diamonds to move within the pieces.
Speaking after the event, Dakshesh Sangani of Rarever Jewels said: “Couture London was a fantastic event and exceeded all our expectations. It was a very targeted event with the perfect audience for the launch of our jewellery collections.”
Also showcasing her jewellery in the UK for the first time was Hong Kong designer Sarah Zhuang Jewellery, who is seeking to bring her innovative designs to the UK market and saw Couture London as a unique opportunity to establish relationships with key luxury retailers.
Sarah Zhuang Jewellery launched in her home market of Hong Kong a year ago and is now stocked in China and Japan.
The 18ct gold, diamond and precious stone jewellery is designed to be interchangeable, creating many different ways to wear a single piece.
Meanwhile, Iranian-British designer Sara Peymanpour, who creates limited-edition responsibly sourced fine jewellery with elegant designs inspired by Persian archetypes, architecture and motifs, debuted her new eponymous brand at the event to great acclaim.
Headline exhibitor Aenea Jewellery wowed visitors with its one-of-a-kind masterpieces and creations that celebrate colour and movement.
The Austrian jewellery house is famous for its outstanding quality and design, with stunning collections created for fine jewellery connoisseurs and jewellery lovers of all ages.
Collections include Sarpa, which uses the form of a serpent to create organic, flowing lines that mix coloured stones and diamonds to stunning effect, and Facette, which sees slices of precious stones set into golden cages to offer a more symmetrical, bold and contemporary style.
Other exhibitors at the event were Italian fine jewellery brand Marco Bicego, whose Africa Constellation collection introduces the light of diamonds to the brand’s signature organic, hand-engraved finish, and Satta Matturi Fine Jewellery from Botswana, whose high-quality statement jewellery uses responsibly sourced diamonds and other precious stones from around the world.
London fine jewellery brand Savage & Rose launched its wholesale collections at the event, offering retailers an exclusively curated nine-piece Ornate collection of bespoke, one-of-a-kind diamond jewellery that perfectly embodies the brand’s feminine, timeless, modern style.
Speaking after the event, Sarah Carpin, Founding Director of FACETS PR, said: “It was a privilege to host so many truly original and spectacular jewellery collections at Couture London. It was our most successful event ever and we are now looking at expanding this concept to other markets and to develop Couture London into a two-day event in 2019.”
