UK team growth at Platinum Guild International
LONDON, May 9, 2012 – Laura Hurst, who joins from the Royal Mint, has been appointed in a newly created role as UK Marketing and Communications Manager at Platinum Guild International (PGI).
Laura brings with her a wealth of marketing experience, her most recent success being the delivery of the London 2012 commemorative coin programme.
She will work with key strategic partners to focus on delivering communications strategies and plans which reinforce the positive message to the consumer about platinum’s unique qualities, to encourage bridal jewellery sales.
Also new to the team is Sarah Poots who has been appointed as Marketing Assistant. With a background in fine arts Sarah brings invaluable support to the trade marketing team at PGI. Sarah provides a contact point for PGI Recommended Platinum Retailers and will support development and delivery of new marketing materials to ensure trade needs will be met more efficiently.
With a full UK team now in place, UK Manager Ruth Donaldson is confident about building an enduring commitment to platinum in the UK:
“The UK consumer has long had platinum at the top of their bridal wish-list, and the price differential with gold, paired with the relative stability of the bridal market continues to create opportunity for the industry. The addition of Laura and Sarah enables our UK team to provide more strategic support to the UK industry, and drive our programmes further to result in increased platinum sales for them.”