LONDON, November 28, 2010 – Engaged couples milled around the Asian Wedding Exhibition on November 20-21, and took the opportunity to view the latest bridal jewellery collections from title sponsor PureJewels.
Organisers estimated that some 8,000-10,000 visitors from across the UK attended the event, which staged catwalks, sponsored by Jaguar, that showed off the latest couture and jewel collections for brides and grooms with a South Asian style.
“There is a more relentless flow of people to the show than last year, and the exhibitors have spoken of very positive enquiries,” Jayant Raniga, brand manager of PureJewels, a retailer based in the Green Street jewellery quarter of east London, told Jewellery Outlook at the event.
Now in its 18th year, the Asian Wedding Exhibition, held at Alexandra Palace in north London, presented 143 exhibitors, including some from Pakistan and India.
The event attracted a diverse mix of visitors from both south Asian and non-south Asian backgrounds, all looking for the best in wedding services, including award-winning henna artist Ash Kumar who has worked with Madonna and Julia Roberts.
PureJewels’ stand attracted a steady flow of engaged couples who expressed interest in platinum bridal rings.
“In every enquiry we have had so far, we’ve been talking of platinum. Platinum is the most dominant metal request that we’ve seen,” Raniga said.
PureJewels presented their six engagement and wedding ring collections — Passion, Honesty, Grace, Virtue, Honour and Adoration — and also welcomed the latest in diamond tension technology with collections from Christian Bauer.