British Jewellers’ Association (BJA) revamps website
BIRMINGHAM, England, September 11, 2011 – The British Jewellers’ Association (BJA) has revamped its website with a fresh look to support its expanding services and benefits.
Katie French, the BJA Website and Information Co-ordinator, has worked closely with the London firm Pixl8 to design a system that supports the huge database containing detailed members’ information.
Katie said, “Our aim has been to create tabs that will clearly guide people to their desired location more efficiently, thus enabling the site to be used by both the trade and consumers.
“The new quick search facility highlights their area of interest, enabling users to easily find ‘Members, Products or Services’ via the dedicated shortcut.”
CEO Simon Rainer said, “The website has been designed with the members in mind to allow a far easier two way communication and exchange of information.”
A new dynamic feature is the RSS Newsfeed presenting news from industry publications and the daily metal fixes.
‘What’s new’ will bring news stories and the latest products to the front page as well as announcing the latest member to join.
The usual Events Calendar which has always received many hits on the site will reference top exhibitions worldwide.
The employment page will provide members with a platform to advertise for staff.
The popular BJA Press Point section will continue to provide journalists with members’ Press Releases and newest images.
“We have updated the member services and have added relevant new services to the Association’s portfolio,” said Lindsey Straughton, Marketing Manager.
“A dynamic new feature of the members’ section allows member firms to update their own company details and display their product images. Also the Designer Showcase will give our growing number of designers the opportunity to enhance their entry with more images to help sell their products”.
This password protected Members Only area will allow members to view all the services with detailed contact information of the BJA service providers.
This section will also house the downloadable Guidance Notes and other industry information including personal updates from the CEO to give our members instant accessibility and up to the minute regulations.
“The information we can make available to members has significantly increased and they will now have online access to the new BJA security guidelines, CIBJO Blue Books, Mintel Report, new Nickel and Lead in Jewellery guidelines to name but a few”, Rainer said.