Italy’s Bliss opens boutique in China
Milan, May 12, 2011 – Italian brand Bliss has strengthened its presence in the Chinese market with the opening of a boutique in Shanghai’s business district, located in the prestigious Pudong mall in the International Finance Centre (IFC).
The inauguration complements another Bliss shop in Shanghai at Gateway Mall, opened in May 2010, and recently launched stores in Qingdao and Harbin.
The latest boutique is the first to use Bliss’s new international logo.
The re-styling of the logo emphasizes the Italian spirit.
It includes “Milano” in reference to the capital of Italian fashion and design, and incorporates the three colours of the national flag.
Bliss is a dynamic and modern brand which embraces the constantly growing and developing Chinese market.