Chamilia, fine jewellery company, Baselworld 2011


Chamilia to exhibit at Baselworld 2011 again

February 14, 2011 – Chamilia, a personalised fine jewellery company recognised for its innovative designs, will be exhibiting again at Baselworld 2011.
Chamilia is one of the fastest growing international fine jewellery brands and its presence in this prestigious show is a real testament to its plans to further grow an international presence and retailer network.
Chamilia was created for today’s fashion conscious women who want to express their personality and flair for fashion by creating their own custom made jewellery.
Chamilia beads can be interchanged with bracelets, bangles, earrings and necklaces to create truly unique and personalised jewellery pieces.
Chamilia jewellery is made from the finest materials including Swarovski® Elements, Italian Murano glass, coloured stones, .925 sterling silver and 14K gold, including an exclusive Chamilia Disney® Collection.
At this year’s show Chamilia will be launching its new ‘Chamilia Shop in Shop’ concept. The first stage of the concept development will see the introduction of the new Chamilia product display pedestal, which will be displayed to retailers at Baselworld.
The Shop in Shop concept will provide retailers an opportunity to build a closer connection with the Chamilia brand within stores and increase sales through this improved product display solution.
The Chamilia Shop in Shop concept is a new and exciting approach to presenting the whole Chamilia jewellery collection.
It also provides the consumer with an opportunity to see and feel the product in a fresh and innovative way before purchase. The full Shop in Shop concept will be available internationally within 2011.
In addition Chamilia will be bringing the newest addition to their necklace and earrings collection to Baselworld – a gorgeous line of hand-dyed silk necklaces embellished with a contemporary teardrop pendant.
This year, design is all about mixing materials, soft and solid, mixing metals, gold and silver, mixing sensibilities, casual and elegant. That is why the new Teardrop Necklace is the perfect way to mix it all up.
Chamilia will also be showcasing a stunning new exclusive Royal Engagement bead that has been designed to commemorate the Royal Wedding of Kate Middleton and Prince William in April 2011.
“Buyers rely on their jewellery partners to present modern, inspired products that are always on trend,” said Michael Flaherty, Chamilia’s executive vice president and chief business development officer.
“Baselworld is the perfect venue to continue to strengthen these partnerships and to further introduce international retailers to our collectible, personalised jewellery collection. Chamilia fosters repeat purchase and brand loyalty as customers continue to build upon their pieces of jewellery with new beads and carriers.”