Chamilia enters into partnership with Swarovski
August 4, 2011 – Luxury fashion jeweller Swarovski has entered into a strategic partnership with Chamilia, well known for its beaded jewellery.
Established in Austria in 1895, Swarovski is a multi-billion dollar organisation, renowned for its crystal collectibles.
In this partnership, Swarovski will combine its crystal cutting expertise with Chamilia’s personalised jewellery design to create a co-branded bead collection in Swarovski boutique stores, Chamilia said in a statement.
Separately, a Swarovski Collection has been developed for Chamilia retail stores.
