Holition works with Tissot on reality marketing campaign
London, May 19, 2010 – Holition has said it is working with watch brand Tissot on a pioneering augmented reality marketing campaign for its Touch collection.
This includes a two-week interactive touch screen window display at Selfridges department store on Oxford Street, one of the highest footfall areas in London, where consumers can virtually `try on` a 3D watch and interact with the innovative features of the entire Tissot Touch range without even entering the store.
Designed to allow Tissot to engage with a new digitally aware consumer audience, Holition’s augmented reality application is a unique touch screen active experience, allowing potential customers to `try on` and interact with a number of different watch styles, colours and sizes, as if they were really wearing a Touch collection watch.
