Israeli Diamond Industry to have strong presence at BASELWORLD
Ramat Gan, Israel, March 13, 2011 – The Israeli Diamond Industry will again have a significant presence at BASELWORLD 2011, with 16 Israeli diamond exporters participating in this key show taking place from March 24 – 31, 2011.
In addition, many more Israeli companies will be using facilities provided by the Israel Diamond Institute Group of Companies (IDI) to be active at BASELWORLD.
IDI will again operate a prominently placed information and image booth in Hall 3.1, NO1.
Most of the Israeli diamond companies will exhibit in Hall 3, where the loose diamond category is concentrated.
As in previous years, IDI will hold its annual press event as a lunch, to be held on March 25, 2011, from noon to 1:30 pm at the Basel Convention Center in the Osaka – Samarkand Congress Room.
Eli Avidar, IDI Managing Director, will unveil the new strategic marketing campaign for the industry, “Welcome to Israel,” and will launch a significant Internet interface that will make trading Israeli diamonds simpler and more accessible.
In addition, the event will feature guest speaker Reuven Kuvent, outgoing CEO of Dun & Bradstreet Israel, who will examine how the ascendancy of consumer markets in Asia is impacting the global diamond and jewellery industries.
IDI sources said that the significant turnout of Israeli diamond companies at the show attests to the recovery in the Israeli Diamond Industry, as well as to the importance that the industry attributes to this show.
BASELWORLD is the premier diamond and jewellery event for the European market and a major meeting place for diamond traders and buyers from all over the world.
An online mini-site, which can be accessed through the IDI portal site at http://www.israelidiamond.co.il/baselworld/index.html enables buyers to access the Israeli exhibitors virtually before the show.
IDI Chairman Moti Ganz said that the Israeli industry is reaching full recovery after the turbulence of recent years.
“The Israeli Diamond Industry has emerged from the world economic crisis to become stronger and more flexible than before. We have succeeded in developing new markets, as well as deepening ties to existing ones,” he said.
IDI Managing Director Eli Avidar said that this year the institute’s marketing strategy will focus on a diversified approach, combining key developments in Internet strategy, in addition to trade shows, advertising, PR and events.