Israel diamond industry plans big turnout at BASELWORLD
Ramat Gan, Israel, February 26, 2012 – The Israeli diamond industry will again have a big presence at BASELWORLD 2012, with 17 Israeli diamond companies participating in this show taking place from March 8 – 15, 2012.
IDI will operate a prominently placed information and image booth in Hall 3.1, NO1. The Israeli diamond companies will exhibit in Hall 3, the loose diamond hall.
IDI will hold its annual press lunch on Friday, March 9, 2012, from 12 noon to 1:30 pm at the Basel Convention Center in the Osaka – Samarkand Congress Room.
As in previous years, Eli Avidar, IDI Managing Director, will unveil the new strategic marketing campaign for the coming year.
The IDI event will feature the internationally acclaimed futurist, Prof. David Passig, author of “The Future Code” and “2048”.
Prof. Passig will lecture on “The Mega-Challenges of the 21st Century” from a scientific perspective.
The Israeli Diamond Industry reported a successful year in 2011 with net polished diamond exports increasing by 23.5 percent to reach $7.2 billion, exceeding polished exports in 2007.
IDI sources said that the significant turnout of Israeli diamond companies at the show attests to the resurgence in the Israeli diamond industry, as well as to the importance that the industry attributes to this show.
BASELWORLD is the premier diamond and jewelry event for the European market and a major meeting place for diamond traders and buyers from all over the world.
An online mini-site, which can be accessed through the IDI portal site, enables buyers to access the Israeli exhibitors virtually before the show.
IDI Chairman Moti Ganz said that the Israeli industry is stronger than ever, but that economic conditions still pose challenges to the industry.
“The Israeli diamond industry has succeeded because it has developed new markets, while continuing to invest activity in its traditional ones.
“Despite current economic uncertainty in some key markets, we are confident that the Israeli industry will make the necessary adjustments to enable continued achievements during the year.”
IDI Managing Director Eli Avidar said that the institute’s marketing strategy in 2012 would continue to be diversified, targeting new as well as existing markets.
He added that IDI would increase its trade show activities, in response to the strong interest expressed by Israeli diamond industry members.