IDI to have largest National Pavilion at Hong Kong March


IDI to have largest National Pavilion at Hong Kong March

Ramat Gan, Israel, February 15, 2010 – The Israeli Diamond Industry will have the largest presence it has ever had at the Hong Kong International Jewellery Show from March 5 – 9, 2010.
This year the Israel Diamond Pavilion, organised by the Israel Diamond Institute Group of Companies (IDI), will be the largest national pavilion.

It will feature 60 companies, 20 of them exhibiting here for the first time. In addition, 20 more Israeli companies will be exhibiting in various locations throughout the show.
IDI sources say that the unprecedented participation of Israeli companies attests to the overwhelming interest that the Israeli Diamond Industry has in expanding its business in Asian markets.

The Israel Diamond Pavilion is located in Hall 3F. IDI’s information booth is located at 3FF29 in the heart of the pavilion. It will provide background on the Israeli diamond industry and will help buyers find their way through the pavilion.
An online mini-site, which can be accessed through the IDI portal site at enables buyers to visit the pavilion virtually before the show. The mini-site includes contact details of all Israeli exhibitors, including those not participating in the pavilion, as well as a map indicating their location at the show.

Hong Kong is Israel’s second largest market for polished diamonds representing 26 percent of total polished diamond exports in 2009. In 2009 net exports of polished diamonds to Hong Kong stood at $1.043 billion.
IDI Chairman Moti Ganz said that now more than ever, Hong Kong, as the gateway to the Far East, is a major focus for the Israeli Diamond Industry.
“For many years we have developed excellent relations with diamond companies in Hong Kong and other parts of the Far East. This will certainly develop as these markets are showing impressive growth,” he said.

“We see the Far East as the direction of the future for Israeli diamond companies and we are working hand in hand with the industry to promote these efforts.”
IDI Managing Director Eli Avidar said that the Far East, with Hong Kong leading the way, represents a growth market for Israeli diamond exports now and in the future.
“Our industry, which is known for its flexibility and adaptability, is seeking to expand its efforts in these markets,” he said.
“This explains the huge participation of Israeli companies in this show, many of them for the first time.”
Avidar added that he was very optimistic about the medium and long term prospects for Asian markets.
“China has evolved into an independent market for luxury goods and jewellery, with a great amount of wealth being created.
“In the coming years we believe that China will become an important consumer of polished diamonds, and we are focusing our marketing strategy on developing this as well as other markets.”

According to Avidar, IDI’s representative office in Hong Kong was spearheading efforts to enhance trade contacts with the region.
In addition, he noted that IDI’s Chinese-language portal site has become an important vehicle for facilitating direct contacts between these countries.