IJL announces new marketing manager
LONDON, Dec 1, 2010 – IJL has announced the appointment of Sarah Kitley as the show’s new Marketing Manager.
Sarah has worked within marketing for Reed Exhibitions for four years on several of the event organiser’s high profile exhibitions.
“Sarah’s appointment represents a strengthening of IJL’s marketing expertise. She not only brings with her a wealth of experience but also a fresh eye to the show, both of which will greatly benefit IJL,” said Sam Willoughby, IJL’s Event Manager.
“As the only dedicated premier jewellery trade event in the UK, we constantly need to innovate and develop our offering in order to attract high level jewellery buyers from the UK and internationally to the show each year. Sarah will play a pivotal role in ensuring we continue to achieve this goal.”
One of Sarah’s first initiatives has been to revitalise the IJL website – www.jewellerylondon.com – which has just gone live.
The new site, which reflects the creative branding of IJL 2010, features a number of striking new features. These include IJL TV which showcases a selection of video testimonials and highlights from the show, together with the IJL Edit.
The IJL Edit, showcasing all the latest IJL news, both on and off the show floor, will be published three times a year and issued electronically to the IJL database.
In addition, the new website is designed to be interactive year round.
Sarah said, “This is an exciting new feature which we have developed at the request of exhibitors and visitors, to ensure that IJL is available for news, views and highlights 365 days of the year.”