LONDON, May 4, 2011 – IJL 2011 will open with ‘The IJL Runway’, a new Catwalk running the entire length of the Boulevard.
Sponsored by the jewellery brand Aagaard, two shows are scheduled for each day of the UK jewellery event – providing visitors with a dynamic showcase of designer jewellery.
“IJL was the first of the UK jewellery trade shows to feature a catwalk and we have decided to re-create this initiative at the 2011 show to highlight the superb quality and diversity of design and craftsmanship at the show,” said Event Director Syreeta Tranfield.
“What makes it different, however, is that each catwalk show during the four days will be unique in order to generate maximum interest and freshness.”
The Runway shows will run under eight separate themes – ranging from Modern Vintage to Fairtrade and Ethical.
A host of top designers and brands will have key pieces worn by models during the runway shows.
Henrik Esborg, Sales Director at Aagaard, which carries Lovelinks amongst other brands, said, “The Runway is designed to inspire and excite visitors, as well as add a real buzz to the show floor.
“As stunning design is at the heart of our brand, sponsoring the Runway is a natural fit for us and we are delighted to be involved in such a high profile project at IJL”.