Jooal creates jewellery to aid Pratham charity
LONDON, December 8, 2009 – London-based Jooal, renowned for their rare and exquisite coloured gemstone designs, have created a stunning diamond pendant based on the Sanskrit letters of the alphabet, in keeping with the theme of literacy, to support Pratham, an international charity initiated by UNICEF.
Pratham, dedicated to erasing illiteracy and helping underprivileged children in India with reading, writing and basic arithmetic, has collaborated with Jooal in this design to mark a new campaign: “Right to Read”.
The campaign supports Pratham in bringing literacy to India and to implement the charity’s mission of “every child in the country is in school and learning well”.
The Signature Collection pendant (£360) features a single letter or initial in white gold, encrusted in diamonds, to represent a personal name or meaning.
The Limited Edition ‘Ruby And Diamond’ Pendant (£2,000 – 5,000), features a single letter or initial in gold, encrusted in diamonds, placed upon a bejewelled ruby centre.
Proceeds from each pendant will fund a programme to educate 180 children for an entire year in nine villages, or buy three Pratham libraries that will reach 450 children.