“Treasure” showcases UK design talent at LJW

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“Treasure” showcases UK design talent at LJW

 Jewellery designer Stephen Webster and Willie Hamilton
Jewellery designer Stephen Webster
and Willie Hamilton, Chief Executive of the
Company of Master Jewellers

LONDON, June 13, 2010 – “Treasure” has opened at London Jewellery Week, a selling event showcasing the work of up-and-coming designers such as Joanna Dahdah as well as established brands such as Swarovski and PureJewels.

Joanna Dahdah won the New Designer award as Treasure launched at a glittering party in central London on the evening of June 11.
The diverse shapes, colours and textures in Gustav Klimt’s paintings are the main inspiration for Joanna’s debut collection.

She explored various assortments of circles and squares highlighted by a warm and glowing colour palette to recreate the sensuality and richness conveyed by Klimt’s work.
Dozens of designers and creative retailers, including ethical jewellers LeBlas and Cred, showed off their latest work at the Treasure event which runs until June 13 at Victoria House, Southampton Row, in Holborn, central London.
Edward Johnson, GIA and Joanna Dahdah, winner of New Designer award
Edward Johnson, GIA and Joanna Dahdah, winner of New Designer award at Treasure
PureJewels, a leading South Asian retail jeweller based in the Green Street jewellery quarter of east London, showcased its Platinum Heritage Collection, in which six talented designers interpret the story of the brand spanning Africa, India and the UK.
Swarovski at Treasure during London Jewellery Week
Swarovski at Treasure during
London Jewellery Week

Top UK jewellery designer Stephen Webster was present at the launch party to underline his support for the brightest of the UK’s jewellery design talent.
Webster spoke to Jewellery Outlook about a shift to silver in upmarket designs in light of soaring gold prices, and said diamonds were hugely sought after.
He said, however, that the financial crisis had had the biggest impact on the mid-level of the jewellery market, while the top tier remained strong.

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“It is the middle that has been squeezed hardest,” Webster said.
Other jewellers said the combination of rising rough diamond prices and the economic downturn, had eroded diamond jewellery demand in the middle of the market despite the relative resilience of bridal demand.

www.londonjewelleryweek.co.uk