LONDON, March 16, 2011 – The Jewellery Show from EMAP Connect, a leading UK trade show, is the new trade partner for London Jewellery Week 2011.
Launching at LJW2011, The Jewellery Show Salon will offer a unique trade buyers day at Treasure, the contemporary jewellery exhibition at the heart of London Jewellery Week, bringing together trade buyers in an intimate exhibition format.
Building relationships and momentum into the autumn buying season, the day-long event will take place at Victoria House, in London’s Bloomsbury Square (Southampton Row entrance) from 10am – 6pm on 9 June 2011, followed by a VIP reception.
The partnership delivers LJW’s core objective of supporting and enriching the UK jewellery trade and allied industries by introducing a June buying period that will directly benefit the bottom line of so many UK jewellers.
LJW’s research demonstrates that a more formalised buying platform in June would be welcomed as a way of paralleling the ‘faster’ buying culture seen in the fashion industry. The Jewellery Show Salon at Treasure represents an initial step towards that goal but the potential for growth is substantial.
Della Tinsley, managing director of London Jewellery Week, said of the partnership: “London Jewellery Week endeavours to support jewellers at every level – from mentoring and support for emerging jewellers to the cultivation of new clientele for established jewellers. We’re thrilled to be partnering with the Jewellery Show and its partners WGSN and Retail Jeweller on this exciting expansion of LJW. I’m convinced the Jewellery Show Salon at Treasure will be hugely beneficial to jewellers and retail buyers alike.”
Commenting on the new partnership, event director Julie Driscoll said, “I am absolutely delighted that The Jewellery Show is now trade partner for London Jewellery Week for 2011 and beyond. This partnership will be of immense benefit to both participants of The Jewellery Show Salon and all the existing exhibitors at Treasure.”
In addition to the partnership with The Jewellery Show, LJW2011 co-ordinates a range of activities to support the trade including:
• An emerging jewellers showcase at JewelEast, the selling exhibition at Spitalfields’ Market;
• Facilitating collaborations across the jewellery world;
• The promotion of jewellery-making courses to young people through Holts Academy in Hatton Garden
• Championing of Fair Trade and Fair mined gold through the Essence, ethical jewellery pavilion at Treasure.