PureJewels becomes Prestige Partner of London Jewellery Week


LONDON, April 18, 2010 – PureJewels, a prominent retail jeweller in the Green Street jewellery quarter in east London, has become a Prestige Partner of London Jewellery Week, underscoring its strong support for the event which will showcase British jewellery talent.

London Jewellery Week, which will take place from June 7-13, will celebrate London’s unique position in the world of jewellery design and production, and as a retail destination.

PureJewels will take an active role to support London Jewellery Week, by launching its Platinum Heritage Collection, featuring the work of six talented UK designers, and supporting the launch of the “Discover Jewellery” print magazine, which will raise the profile of the South Asian retail jewellery community on Green Street.

“The fact that we wanted to be established as a jewellery quarter on Green Street is a prime reason why we wanted to be on board with London Jewellery Week as a Prestige Partner,” said PureJewels’ brand manager Jayant Raniga.

“Our role as a Prestige Partner highlights PureJewels’ commitment to the success of  London Jewellery Week.”
As a Prestige Partner, PureJewels will have a prominent listing on the London Jewellery Week (LJW) website with images and logo, and will feature in official LJW marketing.