LONDON, February 3, 2010 – A woman who shops at Satyan Jewellers on Green Street in east London, won £3,000 in an unprecedented prize draw organised by Green Street jewellers.
Satyan Jewellers will host an event to hand over the £3,000 cheque to Ms Sonal Makani, from Kingsbury, Middlesex, whose voucher was selected from more than 4,000 entered into the prize draw, which ran from November 20 until New Year’s Eve at participating Green Street jewellers’ shops.
The event will be covered live by Buzz Asia, a leading London-based radio station popular with young Asian listeners.
Around 100 people attended the prize draw adjudication at a cocktail and canapés event in central London with the support of Clydesdale Bank on January 18.
It was the first time that a prize draw had been offered by a group of retail jewellers in Britain, said Vikram Santilal, Vice Chairman of the Green Street Jewellers’ Association.
“For the jewellers on Green Street, this was a fantastic opportunity to say thank you to our clients, giving them a chance to win a nice pick-me-up during the festive season,” Santilal said in a speech to the specially invited guests.
In the prize draw, shoppers received a ticket for every £250 spent in a participating Green Street shop. Each ticket was entered in the draw.
The draw was advertised daily by Sunrise Radio, Buzz Asia, Kismat Radio and Punjabi Radio.
The eight Green Street jewellers taking part were: Daata Jewellers, Henna Jewellers, Jeram Jewellers, Joy Alukkas, Pakeeza Jewellers, PureJewels, Satyan Jewellers, and Tulja Jewellers.
The Green Street Jewellers’ Association (GSJA) is a group of retail jewellery shops located in Forest Gate, east London, which offer both Eastern and Western jewellery styles.