London Jewellery Week, SHO Fine Jewellery, Collections


SHO supports London Jewellery Week

LONDON, May 1, 2011 – As a keen supporter of London Jewellery Week, SHO announces exciting plans for the Week (6-12 June 2011) including their new website and ecommerce launch.
SHO Fine Jewellery announced plans to unveil their new website, which will include an ecommerce section, to coincide with London Jewellery Week 2011.
The Jewellery Show in February saw the introduction of the new SHO brand image with beautiful displays to complement the Collections.
The website will reflect the branding taking the business to the next level by adding an ecommerce element.
Research recently released by Price Waterhouse Coopers (PwC) identifies that “the new savvy British consumer is taking control of when, how and where they shop”.
Consumers are more confident about exploiting the full range of channels and retailers available to them. It is important to be flexible and continually alter and adapt the business model to meet the customers’ needs.
“A tremendous amount of thought has gone into the site to give a balance between information and easy shopping. But for those customers who prefer ‘the personal touch’ and want to visit a shop, they are directed to our list of stockists, which we are delighted to say has almost trebled in the last 6 months,” says Sarah Ho, Creative Director.
“We are very excited about this new initiative as we see it as a way forward to reach new customers and grow the business. We already have a number of customers who are keen to order from our website, having signed up to the ‘Guestlist’ on our current site, and we have a database of dedicated SHO fans,” adds Sarah.
A focused communications programme will keep customers up to date with the news also linking to the SHO
Facebook and Twitter sites to reach a wider audience.
“In a competitive market, we believe it is important to embrace social media opportunities, by identifying who our customers are and how best to communicate with them.” says Sarah.
The site will be live on Monday 6th June at

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