Van Cleef & Arpels show to take place in Shanghai

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 Van Cleef & Arpels show to take place in Shanghai

May 18, 2012 – This weekend The Museum of Contemporary Art in Shanghai — MOCA Shanghai — will unveil “Van  Cleef  &  Arpels, Timeless Beauty”, a heritage exhibition, which will be shown from 20th May to 15th July 2012.
Van Cleef & Arpels show to take place in Shanghai
Spanning over 100 years of history, the exhibition will allow visitors to view jewellery, watches, and precious accessories, as well as archive drawings and documents from the Place Vendôme Maison.
For the first time in China, more than 370 pieces gathered from the Maison’s Collection and from private French and international owners will be on display.
Van Cleef & Arpels show to take place in Shanghai
Set in a dreamlike scenography designed by Patrick Jouin and Sanjit Manku, the creations will be presented on two levels, in a 1,200 sq. metre space.
The area will be transformed into a journey built around four themes: Exoticism, Nature, Elegance and Femininity.

Van Cleef & Arpels show to take place in Shanghai
From iconic pieces to the legendary women who wore them and contributed to the reputation of the Maison, “Timeless Beauty” highlights the enduring legacy and the constantly renewed creativity of Van Cleef & Arpels.